★★★★★

Andrius Kasparas’ book Transforming PR: Public Relations to People Relations is a great chance to rethink the shift from mass communication to truly understanding people – their motives and behaviour. We don’t work with some abstract “public.” We work with real people, their fears, hopes, and that inner “yes” or “no.” As a crisis advisor, this really resonates with me: in times of pressure, decisions are not made by organisations – they’re made by people. And it’s the quality of those relationships that decides whether a reputation can be saved. The book is full of real cases showing how companies, public institutions, and NGOs are changing their approach to communication. I also found the People Relations Framework that Andrius suggests especially useful – a tool I’d like to test in my own practice. – Sergii Bidenko | Reputation and Crisis Advisor, Director & Owner at Reputation Antistress (Bayka.agency) | 06 08 2025

★★★★★

Andrius Kasparas’ book is a valuable contribution to both the academic and professional communication communities. Firstly, there is a limited selection of academically oriented literature on communication authored by industry professionals from Lithuania, Estonia, or Latvia. This book stands out by capturing the unique characteristics and context of the communication field in this specific region. Secondly, the book is written in a style that balances academic rigor with accessibility, making it appealing to a broad audience. Thirdly, its publication by Routledge – a globally recognised and respected publisher in the field – adds further credibility and prestige, as Routledge is known for publishing only the highest quality work. Finally, the content of the book reinforces a fundamental truth about communication: relationships are built between people, not organisations. It is organisations, however, that ultimately benefit or suffer based on the quality of these human interactions. I highly recommend this book and am proud to know Andrius personally. – Silvestrs Savickis | Business Owner & CEO at LEAD | 29 05 2025

★★★★★

This is an unashamed plug for a friend, Andrius Kasparas opf KOKO PR, who has written an amazing book on PR that describes the Picnic Society…. Today social media has given us unlimited opportunities to create or destroy our own and our circle’s realities, possibilities, and reputations. One of the great insights is that organisations no longer need to build a relationship with the public as that exists already, on social media. I love the book. – Mike Maynard | B2B PR & marketing expert, Chairman at Napier | 23 03 2025

★★★★★

Such an insightful read! Andrius Kasparas’ book really captures the essence of modern PR in the age of social media. Highly recommend checking it out for anyone interested in understanding the new dynamics of public relationships. Great job, Andrius! – Sheikh Azizur Rahman | Author | 23 03 2025

★★★★★

Reading not only broadened the boundaries of knowledge and understanding but also brought about a new, inspiring approach to contemporary public relations. I confidently recommend it to PR professionals and everyone interested in personal growth. – Rimantė Kurkauskaitė | Communications, city branding, copyrighting, event management, diplomacy, strategy, creativity & leadership expert | 28 02 2025

★★★★★

I read it as a guidebook and really recognized my own gaps. I appreciate works where the author themselves “participates”, I would say Andrius Kasparas lives and enjoys PR. – Kęstutis Cikanavičius | Project management, asset management, large project execution & EPCM expert | 28 02 2025

★★★★★

Really good textbook that inspire rethinking current trends in PR through people’s perspective. – Renata Matkevičienė | Professor at Vilnius University | 18 11 2024

★★★★★

I’m always thrilled when new books on communication are released. And when your friends publish them in collaboration with Routledge, it’s truly an event! Friends, make sure to get and read this book – it’s truly valuable and serious resource on Public Relations. Students, yes, this is a reliable academic publication – feel free to cite it in your research papers! – Olga Kazaka | Communication Ambassador, Public Speaker, Dr.Sc.Comm, Founding partner at Olsen+Partners, Author | 19 12 2024